# Component operating specifications

The transaction component is a new capability provided by the Weixin Mini Program team, which requires no development, free to open a store, and helps merchants quickly generate Mini programs to sell goods. If you are a Mini Store operator, in addition to fully complying with the above Mini Program operating specifications, you should also comply with the following component specific specifications.

# I. Component open categories and qualification requirements

Open categories for non-personal subjects

Industry qualification requirements for non-personal subjects

Product qualification requirements for non-personal subjects

List of prohibited items

# II. Rules for filling in component business information

In order to regulate the business of trading components, improve the quality of service, and ensure the ecological service system, the business of trading components should be completed in accordance with the rules.

# 1. Submit business license / public service unit legal person certificate / other registration certificate

# 2. Submit information on business / legal identity documents

If the component subject is a self-employed person, it is necessary to submit a face photo of the operator's identity card and a face photograph of the national emblem of the identity card / passport / Hong Kong and Macao Pass / Taiwanese witness.

If the component body is an enterprise, you need to submit a face photo of the operator's identity card and a face photograph of the national emblem of the identity card / passport / Hong Kong and Macao Pass / Taiwanese witness.

If the main body of the component is a public service unit, it is required to submit the portrait photo of the legal person ID card and the national emblem photo of the ID card.

If the component subject is another organization, you will need to submit a photo of the face of a legal identity card and the face of the national emblem of the identity card.

# 3. Settlement Account Information

When you open a component, you can choose to open a public account or a private account based on the type of subject you open. An enterprise entity, a public service unit entity or any other organization entity may only select a public service account. Individual business owners can choose public or private accounts.

# 4. Super Administrator

4.1 The launch component requires a super administrator tied to it. The super administrator needs to sign up after opening an account and can receive daily important management information and funds operations. Please identify him as the actual operator. When tying up super administrators, they need to submit their ID, mobile phone and email information. 4.2 The mobile phone number of the super administrator is used to receive the important management information and daily operation verification code of WeChat payment, and the mailbox is used to receive the opening email and daily business notification of Weixin Pay. 4.3 The super-administrator must be the actual component operator.

# 5. Special qualifications

If a component's business scope includes a special industry, it is also necessary to submit special industry-specific qualifications. For specific industry qualifications, refer to ['Special Industry-specific Qualifications]]](https://kf.qq.com/faq/190610B7baQb190610NN3mQN.html) .

# III. Rules for the opening of trading component brands

These rules are formulated to regulate the use of trade component brands and trademarks, protect the authentic rights of users, protect the brand interests of brand owners, combat piracy and sale, and maintain the trading order of trade components platforms. Any merchant entering the transaction component who needs to display a brand of goods needs to open the corresponding brand usage rights in accordance with this rule.

# 1. Brand opening rules

Transaction component opening brands include: private label , agency brand and No brand There are three types. Different brand types require different qualifications. Only one brand can be opened in the shop opening task. A new brand can be placed on the brand category management page once the shop opening is successful.

# 2. Common questions about launching a brand

Q: The change of brand information leads to the inconsistency between the trademark subject and the component subject, what should I do?

A: When the trademark (R mark) is changed, and the Trademark Change Certificate is obtained at the Trademark Office, the merchant needs to submit the Trademark Change Certificate when opening the brand. The trademark registration number in the proof of trademark change needs to be consistent with the trademark registration card, and new trademark information, including the trademark holder, the trademark owner's address, etc., is based on the proof.

Q: How can I prove that the brand has expired but has been renewed in the Bureau of Commerce and Standards?

A: R standard valid for less than three months can not open the corresponding brand, the need for trademark registrants in the Bureau to complete the trademark renewal. The merchant needs to submit the proof of renewal of the trademark together when opening the brand. The trademark registration number in the Trademark Renewal Certificate needs to be consistent with the Trademark Registration Card, and the expiration time of the new trademark is based on the Trademark Restoration Certificate.

Q: Can I continue to use TM?

A: TM mark can not open the corresponding brand after the application time is twelve, and the trademark registrant needs to complete the trademark registration process in the Trademark Office and obtain the corresponding brand's R mark.

Q: What should I do if there is a change in the information of the main body of the company, resulting in inconsistent information?

A: R subject brand registrant information changes, need to provide the Administration for Industry and Commerce seal change record. The name of the enterprise before and after the business change filing will be recognized by the platform. If the applicant's information of the TM subject brand changes, it is necessary to provide the change record signed by the Administration for Industry and Commerce. The name of the enterprise before and after the business change filing will be recognized by the platform.

Q: If the original of the "Commercial Standard Note and Certification" / "Notice of Acceptance of Trademark Registration Application" is lost, can it still open the brand?

A: Yes, but you need to provide the screenshot information of the trademark. Require a clear screenshot and include information such as the name of the trademark, the registration number / application number, the trademark holder, the expiration date of the registered trademark, and the status of the listed trademark. This information is also required if the trademark is changed or renewed.Trademark search website: [] (http://sbj.cnipa.gov.cn/sbcx/).

# IV. Rules for naming shop names of transaction components

These rules are formulated to regulate the opening and use of trading component merchant accounts and to maintain the order of the trading component platform ecosystem. All merchants who participate in the transaction component are required to comply with these rules and to regulate the name of their shop.

# 1. Basic rules for shop naming

1.1 The shop name follows the principle of uniqueness.

1.1.2 The shop name cannot have the same name as the existing Weixin Mini Program;

1.1.3 If the shop name has the same name as the existing Official Account, the components should be consistent with the Official Account message template.

1.1.4 The shop name may not be duplicated with the shop name already opened. If two shops apply for the same shop name at the same time, the opening of the shop is approved in accordance with the pre-approval principle. The shop that fails to pass approval is required to resubmit the application with another shop name.

1.2 If you name a store for your own brand or authorized brand, you can add keywords such as flagship store, specialty store, franchise to the component name according to the type of store, and submit relevant certification. (Click to see the flag ship shop / outlet / franchise shop naming rules and qualification requirements)

# 2. Store naming considerations

2.1 Information that violates the requirements of relevant laws and regulations is prohibited. For example, it is detrimental to the public interest of the State, society or national dignity; Contains the derogation of feudal culture, has a negative political impact, is contrary to the practices of ethnic minorities or contains elements of ethnic discrimination; Name foreign countries (regions) / international organizations separately; The name of a political party, the name of political, military, mass organization, social group and military unit number or the name of the country's leaders and older revolutionaries; Contains illegal and pornographic information; Information expressly prohibited by other laws and regulations.

2.2 Information involving false propaganda, containing untrue content, which may cause deception or misunderstanding to the public, or causing a negative psychological reaction to the public is prohibited. Examples include brands that include well-known people or place names (in unauthorized cases); A brand that is identical or similar to a well-known brand; Use of variations or derivatives to describe products, including but not limited to wrong and inappropriate characters, pinyin, special signs, etc. There are uncivil, low-key, vulgar and other indecent words.

2.3 Information that interferes with the order of the platform is prohibited.

2.3.1 We do not support the use of words related to Tencent's products or business without the authorization or permission of Tencent.Without the authorization or permission of the Little Shop, we do not support the use of relevant names, logos or other information, such as words containing "WeChat Little Shop Licence," "WeChat Little Shop Authority" and approximate meanings.

2.3.2 Without the authorization of the brand or manufacturer, the store name does not support the use of "specialty operations," The expression or content of "specialty distributor," "general distributor," "supplier," "factory certification," "official store" may cause buyers to mistake the store for having obtained the corresponding brand authorization.

2.3.3 Store name should avoid with telephone number, e-mail, web address, two-dimensional code, instant messaging tools or other contact information, such as QQ number, WeChat number, etc.

2.4 Because the company name has a geographical character, it may cause a rename of the business name, which can lead to renames in the process of naming a store. If such a situation occurs, geographical terms may be added to the company name. For example, a specialty store may be named as: brand name + business name (administrative region name) + specialty store; A franchise can be named as: business name (administrative area name) + category + franchise.

2.5 To avoid a situation where the same or similar brands registered under different industries are misleading to consumers, when the same or like brands registered in different industries both areWeChat When entering a Mini Store, WeChat has the right to request it to adjust the name of the store (factors including but not limited to the time of registration of the trademark,Relevance of the industry concerned, etc.), merchants need to submit a name change application within the specified date from the day they receive WeChat's notice of renaming, and if they are late to apply, WeChat has the right to adjust the relevant store name.

2.6 Terms related to government departments and government functions, positions, in principle, only accept the corresponding government and public service units of the public service applications. If other enterprises and institutions apply for nomenclature that contains words involving government functions and positions, they need to provide the stamped certification permission document of the relevant government agency or the stamped certificate permission document from the local Internet Information Office.

# V. TRADE PARTS SHOP ITEM TITLE REGULATIONS

These rules are formulated in order to maintain the ecosystem order of the trading component platform, standardize the nomenclature of goods within the trading component, and allow the fast and efficient connectivity of goods to buyers and merchants. All merchants who participate in the trading component are required to abide by these rules and to regulate the names of the goods sold in our store.

# 1. Basic specification of product title

In-store product titles should be named strictly in accordance with a general framework: brand + basic attributes (material, Function, characteristics, style, etc.) + product name + specifications (model, color, size, specifications, use, quantity number, etc.), where "product name" is a must, "basic attributes" and "specifications" are non-required, and "brand" is necessary if the product has a brand.

# 2 Important items headings

2.1 The brand of the goods shall be consistent with the brand of the store opening, and the brand registered by others shall not be used unlawfully, including but not limited to the following situations: the use of other brand information in a harmonic way, Incorrectly express and describe other brands to gain relevant brand traffic, abuse other brands, series, category keywords in any combination of words and meanings, and display the main brand of the manufacturing company and the brand of the goods.

(Adapters can use multiple other brand names in the product title, but the semantic expression should be: for XX brand.) References for accessories are as follows: chargers, data cables, external game accessories, Bluetooth headset, mobile power, mobile phone headset, camera accessories, notebook battery, computer desk, computer lock, notebook computer cleaning kit, computer power adapter, computer bag, air conditioning filter, in addition to mite brush head, vacuum cleaner dust bag, various cables such as video cable, audio cable, etc.）

2.2 The title language should be refined to highlight the characteristics of the product and avoid repetitive, mutually exclusive and irrelevant words, except accessories and applicable categories.

2.3 Product titles need to be prescriptive and clear in their semantics so as to avoid the following unprescriptive terms.

2.3.1 Words containing a derogatory nature that are analogous to other goods and stores and derogatory to negative information about third-party goods and store.

2.3.2 There is no content of non-product information such as the actual description of the product, contact details of the publisher, etc.

2.4 In the absence of authorization from the trademark holder or manufacturer, keywords implying an authorization or partnership with the trademark owner or manufacturer shall not appear in the title. If the title involves the use of other people or images of organizations, such as industry organizations, experts, celebrity celebrities, etc., authorization or cooperation agreement is required.

2.5 Important information about a product in the title, such as brand, model, category, etc., should be avoided frequently and should not be made another product by editing key attributes.

2.6 Test items, unopened and banned items are not supported on the shelves at this time, so the following keywords should be avoided in the titles: test items, test links, order not shipped, etc.

2.7 The title shall not contain content expressly prohibited in laws and regulations such as the Advertising Law of the People's Republic of China.

2.7.1 Use or disguise the name or image of the leader of the State, the organs of the State and the staff of the State organs;

2.7.2 Obstructs social stability, endangers the safety of persons and property, and harms the public interest;

2.7.3 Obstructing public order and contrary to social goodwill;

2.7.4 Absolute terms such as "best," "strongest," "first," "all-in-one," "national level," "world class";

2.7.5 It contains obscene, superstitious, terrifying, or violent content;

2.7.6 Includes racial, ethnic, religious or gender discrimination;

2.7.7 Elements that impede the conservation of natural resources;

2.7.8 Elements that impair the physical and mental health of minors and persons with disabilities;

2.7.9 Other circumstances prohibited by law and administrative regulations.

# 3. Special category title specifications

# VI. Rules for trading component product details

These rules are formulated in order to maintain the ecosystem order of the trading component platform, regulate the publication norm of merchandise details within the trading component, and allow consumers to obtain merchandise details quickly and effectively. These Rules apply to the content of a product detail page posted by a merchant of a transaction component.

# 1. Merchandise Release Notes

1.1 Product details need to be consistent with the category of the product, the title and description of the item, and the content information related to the main material.Product details should be described to avoid the wrong and inappropriate characters, and the pictures should be clear and visible. Product details should not include any QR code, WeChat number, phone number, other contact information.

1.2 The physical goods shall be marked with specifications, including but not limited to the following: clothing shall provide length, width and high dimensions, such as clothing length, clothing width, etc. (if there are content requirements, relevant content information shall be provided); Food items should be marked with weight, milliliters, etc.; Electrical appliances are marked with 3D dimensions information, etc.; Cosmetics, daily necessities should be marked in millilitres, etc.

1.3 If you are selling sets, boxes, and other combinations, you must be in the same category, specify and display the names and specifications of all items included in each combination, and upload at least one picture that clearly shows which items are included in the combination.

1.4 If you provide home delivery (physical) services, you need to specify on the product details page the details of the regional service for "delivery to the home" service (including but not limited to long-distance main line transport, co-city distribution, house moving, etc.); If there are charges, the "home delivery" service charges need to be explicitly provided on the product details page, and free home delivery needs to be noted.

1.5 If foreign language materials appear in the product details, the place where the foreign language material appears needs to contain Chinese translation controls, and the imported product needs to display Chinese controls labels.

1.6 Form provisions may not be used to limit consumers' legitimate rights and interests. For example: The final right to release the activities of XX belongs to XX.

1.7 The performance period for services of a performing nature should be filled out truthfully and should not be exaggerated to attract consumers. For example, warranty periods should not be exaggerated or filled out at will (e.g., a 10-year warranty or a lifetime warranty), and should be filled out in accordance with the dates on the warranty card or the actual conditions on the relevant materials such as the warranty certificate.

1.8 You may not publish content that is expressly prohibited in laws and regulations such as the Advertising Law of the People's Republic of China.

# 2. Rules for food categories

2.1 The description information of each section of the item page (item title, picture, attribute area, detail description, etc.) needs to be consistent. In the case of food, the description information includes: food production license number, product standard code, factory name, factory address, manufacturer contact information, ingredients list, storage conditions, shelf life, food additives, production date, brand name, packaging method, place of origin, etc.

2.2 For food products nearing their expiration date, please specify the remaining expiration date in the product details and remind consumers in a prominent position on the product details, indicating the expiration date and expiration time of the food. Products with a shelf life greater than 30 days and when the remaining shelf life is less than 10 days are prohibited from publication and sale (except for specific products such as regional retail food).

2.3 When prepackaged food is released, the image of the product uploaded needs to show the brand name, The production address, shelf life, and a physical diagram containing the food label must be uploaded, which clearly displays the ingredients list, the food production license number, the implementation standards, storage conditions, the nutritional ingredients list and the product standard code.

2.4 Imported food needs to fill in the country of import and provide a Chinese label diagram.

2.5 The publication of falsely advertised goods information is prohibited. The explaination content of the goods shall be consistent with the state-approved physical packaging explaination information, shall not involve efficacy descriptions such as cure, prevention, treatment, etc., and shall not show the effects of human beings.

2.5.1 Infant formula commodities must not expressly or imply that they are beneficial, increase resistance, improve immunity, protect the gut, etc., or have a health effect;

2.5.2 Genetically modified foods shall be marked significantly in accordance with the regulations;

2.5.3 In the case of a licensed farmed product, misleading terms such as "wild," "wild" and "not domesticated" should be avoided.

# VII. Requirements for entry into the basic trading instrument (previous standard version trading components) category

1. Weixin Mini Program Developers are domestic non-personal entities (i.e., enterprises, individual businesses) developers;

2. Weixin Mini Program Requires a six-month period without serious violations (including but not limited to violations of criminality, fraud, unlicensed business, infringement, risky trading, sale of banned goods, sale of unqualified goods, counterfeit goods, etc.);

3. Weixin Mini Program Developers are in the following category categories. For specific information about the categories, refer to [WeChat Service Classes Open to Small Programs]]](https://developers.weixin.qq.com/miniprogram/product/material/) :

1. E-commerce platform: e-commerce platform;

2. Vendors themselves: food and beverages, fresh / primary food products, liquor, books and newspapers / audiovisual / film and television / games / anime, clothing and underwear, shoes and boots, bags and leather goods, mother and baby products, toys, 3C digital, home appliances, Beauty, personal care, jewelry and jade, fashion jewelry, glasses, clocks, outdoor sports, musical instruments, gardening / flowers, crafts, home textiles, office / stationery, mechanical electronics, farm equipment, pet food / supplies, home improvement / hardware / building materials, mechanical and electronics;

3. Educational services: educational qualifications (training institutions), educational information services, educational Qualifications (schools), driving school training, educational platforms, quality education, infant and early childhood education, online education, educational equipment, study abroad, special population education, online video courses;

4. Real estate services: house renovation;

5. Life Services: Beauty Services, Pets (non-hospital category), Pet Hospital / Veterinary, Wedding Services, Domestic Services, Department Stores / Supermarkets / Convenience Stores;

6. Commercial Services: Photography / Printing

7. Tourism: travel information;

8. Car service: maintenance, car quotation / comparison, car information, car dealers / 4S stores, car manufacturers, car supplies;

9. Sport: Physical training.

# VIII. Requirements for access to customised transaction component classes

1. Weixin Mini Program Developers are domestic non-personal entities (i.e., enterprises, individual businesses) developers;

2. Weixin Mini Program Requires a six-month period without serious violations (including but not limited to violations of criminality, fraud, unlicensed business, infringement, risky trading, sale of banned goods, sale of unqualified goods, counterfeit goods, etc.);

3. Weixin Mini Program Developers are in the following category categories. For specific information about the categories, refer to [WeChat Service Classes Open to Small Programs]]](https://developers.weixin.qq.com/miniprogram/product/material/) :

1. Vendors themselves: department stores, food and beverage, Fresh / primary food products, alcohol, books and newspapers / audiovisual / film and television / games / anime, apparel, underwear, shoes and boots, bags and leather goods, mother and baby products, toys, 3C digital, home appliances, beauty, personal care, jewelry and jade, Fashion jewelry, glasses, clocks, outdoor sports, musical instruments, gardening / flowers, handicrafts, home textiles, office / stationery, machinery and electronics, farm equipment, pet food / supplies, home improvement / hardware / building materials, books and newspapers / audiovisual / film / game / anime, health care products;

2. IT technology: basic telephony business;

3. Tourism services: accommodation services, scenic area services, tourist information;

4. E-commerce platforms: e-commerce platform;

5. Life services: department stores / supermarkets / convenience stores, ticketing for commercial performances;

6. Real estate services: housing agencies, real estate marketing;

7. Automotive services: car pre-sale, car supplies;

8. Educational services: online education, online video courses;

9. Financial sector: insurance;

Transportation service: parking service, aviation service, online car booking, oil fuel filling station service, charging service;

11. Catering services: catering service establishments / catering service management enterprises.

The above access requirements will be publicly announced on August 19, 2020. In order to create a good and healthy ecosystem, TengXi has the right to adjust and publish the "WeChat Mini Store Operating Specifications" from time to time, please pay attention to it.

Tencent Corporation